How to Communicate Effectively about Circular Economy with Virginia Cinquemani
Episode 060: Podcast Show Notes
In this episode, Virginia Cinquemani shares the mistakes us circular economy professionals often make when we talk about circular economy. Are you making any of them? Get ready to find out! Through her company Green Gorilla, Virginia coaches sustainability professionals on how to make an impact and find the right way to communicate sustainability to their stakeholders. Virginia has a deep passion for sustainability and she is an advocate of bridging the soft skill gap in technical fields for effective and lasting change. She is also the author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World.
- Know your audience and reframe your message for them
- Highlight the benefits of circular economy; avoid talking about circular economy as the end ‘goal’
- Avoid technical details and sustainability jargon
- Listen and don’t forget about ‘soft’ skills: communication, storytelling, selling, and negotiation
- Virginia’s social media tips for sustainability professionals
Learn More About Circular Economy and Topics in this Episode
About the Show
Getting In the Loop is a weekly podcast dedicated to exploring how to transform to a more circular society. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning. Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste.
About Today's Guest
Virginia Cinquemani is the director and founder of Green Gorilla Consultants Ltd, a training and coaching company focused on empowering sustainability professionals to make an impact. She is the author of SustainABLE: How to Find Success as a Sustainability Professional in a Rapidly Changing World, and the Hub Lead for Women in Sustainability Hertfordshire.