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Moving to Reusable Packaging and Circular Economy Systems with Jennifer von der Heydt | Getting in the Loop Podcast

Moving to Reusable Packaging and Circular Economy Systems with Jennifer von der Heydt

Episode 058: Podcast Show Notes

Jennifer von der Heydt of Loop-it joins me on the podcast today! Jennifer is CEO and Co-Founder of Loop-It, which is an easy, convenient and affordable reuse system for products. Their reusable coffee cups can already be found in cafes throughout Sweden.

Jenn founded loop-it in 2019 after her Erasmus at Linköping University in Sweden where loop-it began as an idea at an innovation bootcamp. Jennifer and the other co-founders won second place and kept going with their idea. In September 2020, she moved to Stockholm to work on loop-it full time. Loop-it was most recently part of the +impact accelerator from Danske Bank, RISE, WeWork Labs and Ignite Sweden.

In this episode, Jennifer tells us about Loop-it and shares her experience as a circular entrepreneur. You’ll hear about what she’s learned setting up loop-it and the one question she always gets asked -- and is ready to answer for the last time on the podcast!

circular economy presentation guide overview ppt pdf introduction

About the Show

Getting In the Loop is a weekly podcast dedicated to exploring how to transform to a more circular society. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning. Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste.

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About Today's Guest

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Jennifer von der Heydt

Jennifer von der Heydt has a background in Consumer Psychology and Circular Economy / Systems Design. She founded loop-it in 2019 after her Erasmus at Linköping University in Sweden where loop-it began as an idea at an innovation bootcamp. Jennifer and the other co-founders won second place and kept going with their idea. In September 2020, she moved to Stockholm to work on loop-it full time. Loop-it was most recently part of the +impact accelerator from Danske Bank, RISE, WeWork Labs and Ignite Sweden.

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