Our website use cookies to improve and personalize your experience and to display advertisements (if any). Our website may also include cookies from third parties like Google Adsense, Google Analytics, Youtube. By using the website, you consent to the use of cookies. We have updated our Privacy Policy. Please click on the button to check our Privacy Policy.

What is the role of marketing in a circular economy? with Alena Kuzniatsova | Getting in the Loop Podcast

What is the role of marketing in a circular economy? with Alena Kuzniatsova

Episode 052: Podcast Show Notes

How can marketing be used to help create a more circular economy? Alena from Orange Bird is here to share with us the ins and outs of marketing and that it is not inherently about getting people to buy more. Tune in to hear why you might want to start collaborating with your marketing department when it comes to innovating new circular business models.

Learn More About Circular Economy and Topics in this Episode


circular economy presentation guide overview ppt pdf introduction


About the Show

Getting In the Loop is a weekly podcast dedicated to exploring how to transform to a more circular society. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning. Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste.

Share this post

RSS
Facebook
Twitter

About Today's Guest

circular-economy-alena

Alena Kuzniatsova

Alena Kuzniatsova is Founder and Chief Value Officer of Orange Bird. After working in different marketing functions for 15+ years, in 2017, Alena founded Orange Bird, an agile marketing agency, which focuses on and serves companies who use circular business models and help to reduce and eliminate greenhouse emissions.

Facebook Group

LinkedIn

Related Posts