What is the role of marketing in a circular economy? with Alena Kuzniatsova
Episode 052: Podcast Show Notes
How can marketing be used to help create a more circular economy? Alena from Orange Bird is here to share with us the ins and outs of marketing and that it is not inherently about getting people to buy more. Tune in to hear why you might want to start collaborating with your marketing department when it comes to innovating new circular business models.
About the Show
Getting In the Loop is a weekly podcast dedicated to exploring how to transform to a more circular society. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning. Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste.
About Today's Guest
Alena Kuzniatsova is Founder and Chief Value Officer of Orange Bird. After working in different marketing functions for 15+ years, in 2017, Alena founded Orange Bird, an agile marketing agency, which focuses on and serves companies who use circular business models and help to reduce and eliminate greenhouse emissions.