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What You Need to Know about Circular Materials and Measuring Circular Economy with Jim Goddin | Getting in the Loop Podcast

What You Need to Know about Circular Materials and Measuring Circular Economy with Jim Goddin

Episode 069: Podcast Show Notes

Today I’m thrilled to introduce you to Jim Goddin. Jim is Head of Circular Economy at thinkstep-anz, a sustainability consultancy based in Australia and New Zealand. Jim was one of the first people I met when I started learning about the circular economy back in 2012. In this episode of the Getting in the Loop circular economy podcast, Jim shares what he’s learned having worked with circular economy issues over the past 10 years. Jim explains what most people get wrong about circular economy, the importance of measuring circularity, and what it was like to work with the Ellen MacArthur Foundation on the development of their Material Circularity Indicator. We also discuss his expertise in critical raw materials and the one thing he thinks all companies should know - but likely don’t! Will you know it?

circular economy presentation guide overview ppt pdf introduction

About the Show

Getting In the Loop is a weekly podcast dedicated to exploring how to transform to a more circular society. Join host Katie Whalen as she examines the challenges facing our current resource use and discovers alternatives to the ‘take, make, dispose’ way of doing things. Each week she interviews circular economy experts about what they’re doing and learning. Together we'll uncover what circular economy means in practice and find out what's being done to keep our resources in a loop rather than sent to waste.

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About Today's Guest


Jim Goddin

Jim Goddin is Head of Circular Economy at thinkstep-anz. He specialises in circular economy systems design and has worked alongside the Ellen MacArthur Foundation for much of the past decade leading and co-authoring the widely adopted Material Circularity Indicator methodology. He has worked extensively on the development of eco-design tools and the assessment of business risks resulting from critical materials and hazardous substances legislation.



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